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Radio and TV, Consumption (Discontinued)

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Business Dynamics, Business Statistics
Henrik Huusom
+45 39 17 38 66

hhu@dst.dk

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Radio and TV, Consumption (Discontinued)

These statistics are meant to provide easy, simple access to basic facts, and answer questions on the listening and viewing habits of the population. They show, for instance, how high the viewing figures for different TV channels are, and how many minutes the population spends listening to radio or watching TV each day. The statistics have previously been published as a part of the now defunct MedieStatistikBanken, started in 2006. MedieStatistikBanken was set up by the former Danish Media Secretariat (now part of the Danish Agency for Culture) in collaboration with the media industry and Statistics Denmark. The statistics were taken over to the Denmark Statistics-owned StatBank Denmark in 2012.

Statistical presentation

Radio and TV statistics "Consumption" cover a wide range of subjects and the documentation is therefore divided into three separate documentation of statistics; Distribution, Consumption and Advertising. The Radio and TV Statistics "Consumption" shows the use of radio and TV by the population, e.g. viewing and broadcast times for radio and TV stations. Continuous profiling of consumer habits is provided by data from Gallup's TV Meter and Radio Index, the official, industry-recognized surveys of population listening and viewing habits.

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Statistical processing

The role of Statistics Denmark with respect to this statistics is solely to assure the quality and communicate information that is selected, collected, processed and disseminated by other producers of statistics/data suppliers. Please refer to the original sources for a detailed review of the statistical processing.

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Relevance

These statistics are meant to provide easy, simple access to basic facts, and answer questions on the listening and viewing habits of the population. They show, for instance, how high the viewing figures for different TV channels are, and how many minutes the population spends listening to radio or watching TV each day. The statistics are available to everyone. No measurement of user satisfaction has been performed.

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Accuracy and reliability

The Radio and TV Statistics, Consumption, is based on data already published by TNS Gallup's Radio Meter and TV Meter media surveys, which are the official, industry-recognised surveys of the listening and viewing habits of the population. Statistics Denmark obtains the data directly from the data supplier. The data supplied is subject to a quality check, but no calculations of uncertainty are made.

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Timeliness and punctuality

Annual News from Statistics Denmark is released to coincide with annual updating of statistics tables. This takes place about 12 weeks after the end of the reference year. The statistics are normally published without delay in relation to the notified date.

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Comparability

Refer to the original sources.

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Accessibility and clarity

Radio and TV: Consumption is presented on the subject page for "Radio and TV" as a part of the "Film, books and media site on https://www.dst.dk. Furthermore, the statistics is featured in the chapter on Culture and National Church in Statistical Yearbook. The results are published annually through a News from Statistics Denmark and a series of interactive StatBank Denmark tables.

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