Documentation of statistics: Radio and TV Statistics: Advertising (Discontinued)
VIR316 is based on the Danish Audit Bureau of Circulation's: Advertising Expenditure Survey in Denmark: The sponsors of "The Danish advertising market" are The Association of Danish Advertisers, TV 2|DANMARK, The Trade Association of Danish Distributors, Clear Channel Danmark A/S, the Graphic Association of Denmark, Post Danmark and TEAM DANMARK.
https://www.dst.dk/en/Statistik/dokumentation/documentationofstatistics/radio-and-tv-statistics--advertising--discontinued-
Documentation of statistics